Marketing Customs - Competitive Analysis Services

Competitive Analysis Services - MarketingCustoms.com

Offering High Quality Competitive Analysis Services Since 2006

Who are your competitors? What did they do to beat you in the search engine results? How can you get inspiration from their backlink profiles and SEO efforts to drive your own SEO campaigns? These are all questions that a Competitive Analysis at MarketingCustoms.com seeks to answer. You don't even need a website to order this service - just a target niche and a plan. However, clients with an existing website and some preexisting SEO efforts can give the best results.

We prepare a detailed report on your competition, which can sometimes be difficult to identify, including important excerpts from their backlink profile and advertising plans, and recommend ways that you can not necessarily duplicate their efforts, but intelligently draw inspiration from what they've done. In addition, a competitive analysis helps you identify some of the metrics important to ranking well in your industry.

What Can I Expect in My Competitive Analysis?

First, we gather your top 20 competitors for your targeted keywords, sifted through multiple checks to make sure that they are not only competitors that are hurting your profits, but are competitors that you have an opportunity to beat in search rankings. Using tools like the Google AdWords API, we compare ranks, search volumes, traffic scores, and keywords ranking to deliver a complex profile of your competition.

Next, we find out how those sites became your competition. It's often far more complicated than you might think. We don't just simply print out the backlink report on the site, but instead analyze how each site earned the rankings they now enjoy. We use a variety of checks, including:

Finally, we prepare your final report by examining each part of your competition's SEO, and find which tactics could work for your own website. We identify where your competition may have missed an opportunity, and make sure your site is the one that enjoys that miss. Further, we examine the competitive reports to identify areas where you don't need to spend time. For example, we have the tools to identify your competitor's link networks, or artificial groups of websites designed only to become "link farms" for other sites. We also check to see if sites are gaining partner links, or links from other sites in the same company.

Why Order a Competitive Analysis?

The main idea of the Competitive Analysis from MarketingCustoms.com is to use the backlink profile of your competitor to find the links that you truly can target, while ignoring links that are easy to get (submissions, directory listings, partner links, link networks) and give you the best report for your needs. You also receive a full report on each competitor, as well as a cross-comparison to review what could be solid SEO strategies in your niche, strategies you should be considering for your own site.

In any competitive endeavor, it's in your best interest to become well versed on your competition -- what professional football player would even think of setting foot on the field without knowing something about the team he's about to face? Once you've identified your competition, you can begin borrowing some of their ideas, and using their strategies to generate your own. A Competitive Analysis gives you a literal blueprint for what works in your industry, and is a rare look into your competition. Many of our clients will order periodic Competitive Analysis Reports to check and recheck their competitors, as search data is constantly evolving.