Marketing Customs - Keyword Research Services

Keyword Research Services - MarketingCustoms.com

Offering High Quality Keyword Research Services Services Since 2006

At Marketing Customs, we perform keyword research that goes far beyond simply identifying which keywords your website should be targeting. In addition to a detailed keyword research portfolio for a website, or even an idea for a website, we will set up test campaigns to give you real keyword results, determining exactly how much you can expect to earn by targeting a given keyword. We use impression, visitor, and conversion data to give you real results and identify profit potential. Of course, your keyword research report also delivers all of the necessary data you'll ever need to perform SEO on your website.

Marketing Customs will prepare a fully detailed keyword research report based on any information you have available. Some clients have given us plenty of ideas in the past to get us started. However, we don't need any information at all to prepare the report. You might come to us saying that you just want some ideas for a profitable niche, and we'll take it from there - providing multiple sets of keyword data for niches we determine to be profitable.

SEO Keyword Research - Your Keyword Research Report

As always, the more information you have to give us, the more detailed and valuable your keyword research report will be. Regardless, you can expect up to several thousand keyword targets in each report, with highlighted keywords that you should be targeting, and additional data to help you identify why. With a Marketing Customs Keyword Research Report, you'll have all of the data you need to launch a link building campaign, or determine which pages of content belong on your website.

As an added bonus to web developers that request a keyword research report, we can also generate relevent and valuable titles for potential content targeting the top keywords in the report, complete with simple guidelines that you can give to your own copywriters, our content company , or an outside service provider. These content ideas can be provided for both your website, and any submission or distribution efforts you have in mind.

SEO Keyword Research - Conversion Testing

When you perform a search on Google for a given keyword, chances are good that you see some ads both above and to the right of the search. These advertisements are often key to identifying profitable keywords. We use this method, among other techniques, to help you identify a set of profitable keywords for your business. For example, let's say you want to target the keyword "dog food." You'll have some significant competition from some major brands like Iams and Petco, as evidenced by the displayed ads, but you can still draw some reasonable conversion data using Google Ads.

We'll set up a small test advertising campaign to direct traffic to your website, then test each keyword used this way for profitability. Assume that a given ad brings you around 200 visitors during the testing period from 5,000 impressions. Of those visitors, six convert for a total of around $600.00 in profit. This means that each visitor was worth about $3.00 to your business. With a #1 ranking for that keyword in Google, you could expect to see up to a 40% click-through rate. This means that, with a little margin for error, you could expect up to 40% of those 5,000 impressions to come to your site, at the predetermined $3.00 per visitor. Depending on the testing period, that's a significant profit.

Our conversion testing will not only identify how keywords can be expected to perform, but help you determine whether the required investment for prominent search engine rankings would provide a reasonable ROI over the long run.