Marketing Customs - Webinar Creation Services

Webinar Creation Services - MarketingCustoms.com

Offering High Quality Webinar Creation Services Since 2010

Fully Customizable, Professional, Turn-Key Webinar Solutions At An Affordable Price

One of the most exciting and lucrative ways to both drive traffic to your website and market, or even convert, on your products and services is to create professional webinars. Useful on both social media sites, blogs, and your own websites, webinars help you bring your message to customers in a new way. Video is one of the fastest growing digital content trends online, and your business only serves to benefit by adding webinars to your overall content creation strategy.

Why Use Webinars as a Marketing Strategy?

The power of webinars is to engage your customers, reaching them in a way simply not possible using traditional marketing methods. Consider your current marketing efforts. If you rely on your website to do the converting, you probably see around a two percent conversion rate -- that's a lot of work for such a small return. If you use email marketing, you may have noticed that the majority of your emails never even reach your customers' inboxes, instead being blocked by spam filters or remaining unopened. Internet readers have become quite savvy when dealing with marketing messages these days, and can smell a sales pitch from a mile away.

On the other hand, webinars (especially live ones) reach customers in a way they want to be reached -- by providing value in ease of access and information that can't be matched on traditional websites. With the Marketing Customs approach to webinar creation, you can order any number of detailed, targeted, and immensely valuable webinars to help reach your audience through digital media. While webinar creation on your own can be an expensive and time-consuming task, Marketing Customs has the tools and staff to create webinars quickly and professionally, at an affordable price.

How Marketing Customs Creates Webinars

The step-by-step process that Marketing Customs uses to produce all webinars is designed to create a multi-purpose webinar for any niche. We design our webinars to cater to live audiences, meaning they are fine-tuned to seem as if you are giving the webinar presentation live. With a single video project, you can broadcast the same message over multiple live webinar sessions. This directly increases your ROI from a single video, while minimizing your investment.

Step 1 - Creating Your Video

We create a professional video using state-of-the-art software. The exact type of video depends on your business model and overall message. For example, a power-point presentation might be more appropriate for your business if you have a great deal of technical information to pass on to your viewers. On the other hand, a more personable webcam video might be better suited for casual audiences. We'll work directly with you to determine the message your video needs to deliver and how that message should best be delivered in video format.

Step 2 - Setting Your Schedule/Creating a Landing Page

We can automate your webinar schedule for you, creating a finely tuned presentation schedule based on a variety of factors. For example, we can create a broadcast schedule that takes each and every viewer's timezone into account, or standardize the schedule based on your timezone. Once completed, you shouldn't have to even touch your webinar again -- it will automatically broadcast a set number of times every week.

Next, we'll handle the landing page that will secure sign-ups to attend your "live" webinars. Your landing page is customizable based on your needs. For example, you can choose from a variety of templates that we use to create webinar pages, and add your logo, a description of the webinar, and a video or image. We can also create a 100% custom landing page for you if you don't like any of the templates. As an added bonus, your thank-you page that displays after a visitor signs up for your webinar is also custom built to work with your landing page.

Note: Not sure which design will better suit your audience? No problem. We can use a split-testing model where different versions of your landing page will display to different audiences. We'll track each page's performance using analytics software and deliver a report on which page converted more efficiently.

Step 3 - Configuring Your Custom Webinar Display Page

One of the last steps in the webinar creation process is configuring your webinar display page. We take every step to make sure that, even if you are playing the same webinar for multiple sessions, it always seems like a live event. Attendees are displayed on the right side of the screen, and no user can pause or stop the video feed. In addition, if a visitor refreshes the webinar page or arrives at the webinar late, the video will automatically adjust to the appropriate time. Otherwise, the "live effect" of your webinar would be ruined.

If a visitor arrives at the webinar page early through their custom link (supplied through the sign-up page), they will be greeted with a countdown to when the webinar will take place.

Now, as you begin marketing your webinar, you may be worried that only a few people will visit your webinar, which could make the attendee list look rather short. To make it seem like your webinar is popular, we can use simulated names to populate your attendee list. This helps your real visitors feel like they are part of a large social gathering. This is entirely optional. The real name attendees are automatically listed in the attendee list based on their original sign-up. The list will populate gradually to make it seem like real attendees are signing into the webinar room naturally. Finally, you can elect to include a live chat system on the webinar page where you can allow attendees to interact with each other, or even answer your viewers' questions in real time.

Hundreds of Marketing Features in One Product

Webinar Creation services from Marketing Customs offer a fully customizable, professional, and turn-key solution to your video marketing needs. Once you have your webinars ready to go, the features will continue to pile on. Our webinar services are/include:

• 100% Social Media Compatible (including Facebook, Twitter and Google+ Integration)
• Multiple Phone or Email Reminders to Your Attendees (An Automated System Can Call Registrants to Remind Them of an Upcoming Webinar With a Pre-Recorded Message)
• Imbedded With Calls-to-Action and Download Links (Choose Links and Buy Now Buttons That Will Automatically Display at a Set Time During a Webinar Presentation)
• Integrate and Pre-Define Polls Set to Display During Webinar Presentations
• Automatically Send a Replay Email to Registrants That Miss the Webinar So They Can Watch the Video Later